Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 8th international ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2004. - xxiv, 587, [67] p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
9780130491756
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S35 2004
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 8th international ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2004. - xxiv, 587, [67] p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
9780130491756
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S35 2004