Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler, Kevin Lane Keller. - 13th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - 1 v. (various pagings) : col. ill. ; 29 cm.

Includes bibliographical references and index.

9780136009986 0136009980 9780131357976 (pbk.) 0131357972 (pbk.)


Marketing--Management.

HF5415.13 / .K64 2009