E-marketing : applications of information technology and the internet within marketing /

Molenaar, Cor.

E-marketing : applications of information technology and the internet within marketing / Electronic marketing Cor Molenaar. - Abingdon, Oxon ; New York, NY : Routledge, 2012. - xviii, 234 p. : ill. ; 26 cm.

Includes bibliographical references and index.

9780415677271 (hbk.) 0415677270 (hbk.) 9780415677288 (pbk.) 0415677289 (pbk.) 9780203805602 (ebk.) 0203805607 (ebk.)


Internet marketing.

HF5415.1265 / .M649 2012