Principles of marketing /
Palmer, Adrian.
Principles of marketing / Adrian Palmer. - 6th ed. - Oxford ; New York : Oxford University Press, 2011. - 525 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780077129514
Marketing.
HF5415 / .P35 2011
Principles of marketing / Adrian Palmer. - 6th ed. - Oxford ; New York : Oxford University Press, 2011. - 525 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780077129514
Marketing.
HF5415 / .P35 2011