New products management /
Crawford, C. Merle 1924-
New products management / Merle Crawford, Anthony Di Benedetto. - 10th international ed. - New York : McGraw-Hill Irwin, c2011. - xvi, 576 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780071289238
New products--Management.
HF5415.153 / .C72 2011
New products management / Merle Crawford, Anthony Di Benedetto. - 10th international ed. - New York : McGraw-Hill Irwin, c2011. - xvi, 576 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780071289238
New products--Management.
HF5415.153 / .C72 2011