000			03333cam a2200241 a 4500
008			160427s2012 caua g b 001 0 eng d
020			_a9780857022400 _q(hbk.)
020			_a0857022407 _q(hbk.)
020			_a9780857022417 _q(pbk.)
020			_a0857022415 _q(pbk.)
040			_aAE-FuU _cAE-ShKH
041	0		_aeng
050	0	0	_aGT3405 _b.E957 2012
245	0	0	_aEvents management : _ban international approach / _cNicole Ferdinand & Paul J. Kitchin, [editors].
260			_aLos Angeles ; _aLondon : _bSAGE, _c2012.
300			_axi, 364 pages : _billustrations ; _c24 cm.
520			_a"Written by a team of high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management. Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship and globalization, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across the UK, Europe, Asia, Australia and the Middle East. Key features include: An international approach, drawing on a wide range of cases from around the world; Extensive pedagogical features such as Diary of an Event Manager; A companion website offering a full Instructor's Manual, PowerPoint slides, additional case studies and links to SAGE journal articles. This book is essential reading for all undergraduate and postgraduate students studying Events Management."--Publisher's website.
504			_aIncludes bibliographical references and index.
505	0		_aIntroducing an international approach to events management. Events in our changing world / Nicole Ferdinand & Stephen J. Shaw -- The international events environment / Nicole Ferdinand & Simone Wesner International events management in practice. Event design / Nazia Ali -- Event project management / Nigel L. Williams -- Building an events team / Bruce Johnson -- Event marketing / Rumen Gechev -- Financing events / Paul J. Kitchin -- Risk management / Brent W. Ritchie and Sacha Reid -- Event evaluation / Jo-anne Tull -- Contemporary issues in international events management. Sustainability and the events industry / Elena Cavagnaro, Albert Postma and Thomas Neese -- Ambush marketing: immoral or innovative? / Marc Mazodier -- The internationalization of sport events and leagues / Paul J. Kitchin -- The role of events in the hospitality sector / Ioannis Pantelidis -- The development of the corporate events sector / Ivna Reic -- Extended case studies. Sleeping through the static / Stephen Henderson -- The exportation of event expertise: taking best practise to international markets in the MICE sector / Sarah Edwards and Liander Taylor -- The marketing strategy for the 13th IAAF indoor world athletics championships 2010 in Doha: creating a value constellation / Tariq Saed Al-Abdulla, Maher N. Safi and Alain Ferrand -- Events operations: the London city airport's fundraising day / Polly Larner.
650		0	_aSpecial events _xManagement.
700	1		_aFerdinand, Nicole. _91920
700	1		_aKitchin, Paul. _91921
999			_c985 _d985