000 00719cam a2200229 i 4500
008 110517s2011 cau g b 001 0 eng
020 _a9780761948568
020 _a0761948562
020 _a9780761948575 (pbk.)
020 _a0761948570 (pbk.)
040 _aAE-FuU
_cAE-ShKH
041 0 _aeng
050 0 0 _aHD59
_b.P783 2011
245 0 0 _aPublic Relations :
_bA managerial perspective /
_c[edited by] Danny Moss, Barbara DeSanto.
260 _aLos Angeles :
_bSAGE,
_c2011.
300 _axvii, 494 p. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aPublic relations.
650 0 _aManagement.
700 1 _aMoss, Danny,
_d1954-
_91906
700 1 _aDeSanto, Barbara,
_d1950-
_91907
999 _c975
_d975