000			01906cam a22002534a 4500
008			030828s2004 maua b 001 0 eng
020			_a1591391474
020			_a9781591391470
040			_aAE-FuU _cAE-ShKH
041	0		_aeng
043			_an-us---
050	0	0	_aHD9999.S74 _bP738 2004
100	1		_aDyer, Davis. _91198
245	1	0	_aRising tide : _blessons from 165 years of brand building at Procter & Gamble / _cDavis Dyer, Frederick Dalzell, Rowena Olegario.
260			_aBoston, Mass. : _bHarvard Business School Press, _c2004.
300			_ax, 467 p. : _bill. (some col.) ; _c25 cm.
505	0		_aGetting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En r�io revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.
610	2	0	_aProcter & Gamble Company _xHistory. _91199
650		0	_aBrand name products _zUnited States _vCase studies. _91200
650		0	_aProduct management _zUnited States _vCase studies. _91201
650		0	_aSoap trade _zUnited States _xHistory. _91202
700	1		_aDalzell, Frederick. _91203
700	1		_aOlegario, Rowena. _91204
999			_c511 _d511