| 000 | 00784cam a2200229 a 4500 | ||
|---|---|---|---|
| 008 | 080129s2009 mauab g b 001 0 eng d | ||
| 020 | _a9780071263931 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 1 | 4 |
_aHD9980.5 _b.Z45 2009 |
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| 250 | _a5th international ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_axxviii, 708 p. : _bill., map ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 | _aCustomer services. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aBitner, Mary Jo. | |
| 700 | 1 | _aGremler, Dwayne D. | |
| 999 |
_c499 _d499 |
||