| 000 | 00669cam a2200205 a 4500 | ||
|---|---|---|---|
| 008 | 020708s2003 mauab g b 001 0 eng | ||
| 020 | _a0618192433 (Library ed.) | ||
| 020 | _a9780618192434 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 1 | 4 |
_aHF5415 _b.P658 2003 |
| 100 | 1 |
_aPride, William M., _d1942- |
|
| 245 | 1 | 0 |
_aMarketing : _bconcepts and strategies / _cWilliam M. Pride, O.C. Ferrell. |
| 250 | _a12th ed. | ||
| 260 |
_aBoston : _bHoughton Mifflin Co., _cc2003. |
||
| 300 |
_a1 v. (various pagings) : _bcol. ill., col. maps ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aFerrell, O. C. | |
| 999 |
_c498 _d498 |
||