000 00587cam a22001934a 4500
008 061109s2013 nyua g b 001 0 eng d
020 _a9780073528700
040 _aAE-FuU
_cAE-ShKH
041 0 _aeng
050 1 4 _aHF5415
_b.R53 2013
100 1 _aRichardson, John E.
_91151
245 1 0 _aMarketing 2012/2013 /
_cJohn E. Richardson, Nisreen N. Bahnan.
250 _a35th ed.
260 _aNew York :
_bMcGraw-Hill,
_c2013.
300 _a176 p. :
_bill. ;
_c29 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
700 1 _aBahnan, Nisreen N.
_91152
999 _c494
_d494