| 000 | 00865cam a22002414a 4500 | ||
|---|---|---|---|
| 008 | 051005s2007 maua g b 001 0 eng | ||
| 020 | _a9780618705009 (pbk. : student text) | ||
| 020 | _a0618705007 (pbk. : student text) | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5415 _b.P6584 2007 |
| 100 | 1 |
_aPride, William M., _d1942- |
|
| 245 | 1 | 0 |
_aFoundations of marketing / _cWilliam Pride, O.C. Ferrell. |
| 246 | 1 |
_iAt head of title: _aPride-Ferrell |
|
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bHoughton Mifflin Co., _cc2007. |
||
| 300 |
_axxii, 537 p. : _bill. ; _c26 cm. |
||
| 500 | _aRev. ed. of: Pride-Ferrell foundations of marketing. 2004. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aPride, William M., _d1942- _tPride-Ferrell foundations of marketing. |
|
| 700 | 1 | _aFerrell, O. C. | |
| 999 |
_c492 _d492 |
||