000			01395cam a22002414a 4500
008			080612s2009 njua g 001 0 eng
020			_a0136068685 (pbk. : alk. paper)
020			_a9780136068686
040			_aAE-FuU _cAE-ShKH
041	0		_aeng
050	0	0	_aHF5415.1265 _b.M665 2009
100	1		_aMoran, Mike, _d1958- _91143
245	1	0	_aSearch Engine Marketing, Inc. : _bdriving search traffic to your company's web site / _cMike Moran and Bill Hunt.
250			_a2nd ed.
260			_aUpper Saddle River, NJ : _bIBM Press/Pearson, _c2009.
300			_axxxvi, 627 p. : _bill. ; _c23 cm. + _e1 DVD-ROM (4 3/4 in.)
500			_aIncludes index.
505	0		_aWhy search marketing is important and difficult -- How search engines work -- How search marketing works -- How searchers work -- Identify your web site's goals -- Measure your web site's success -- Measure your search marketing success -- Define your search marketing strategy -- Sell your search marketing proposal -- Get your site indexed -- Choose your target keywords -- Optimize your content -- Attract links to your site -- Optimize your paid search program -- Make search marketing operational -- Explore new media and social media -- Optimize your web site search -- What's next?.
650		0	_aInternet marketing.
650		0	_aInternet advertising.
650		0	_aElectronic commerce. _939
700	1		_aHunt, Bill. _91144
999			_c490 _d490