| 000 | 00729cam a22002174a 4500 | ||
|---|---|---|---|
| 008 | 040917s2006 ohua b 001 0 eng | ||
| 020 | _a9780324323801 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 1 | 4 |
_aHF5415 _b.L36 2006 |
| 100 | 1 |
_aLamb, Charles W. _91138 |
|
| 245 | 1 | 0 |
_aIntroduction to marketing / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _a8th international ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _c2006. |
||
| 300 |
_axlviii, 736 p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 702-717) and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aHair, Joseph F. _91139 |
|
| 700 | 1 | _aMcDaniel, Carl D. | |
| 999 |
_c487 _d487 |
||