000 | 00792cam a22002294a 4500 | ||
---|---|---|---|
008 | 010402s2002 njua g b 001 0 eng | ||
020 | _a0130404675 | ||
020 | _a9780130404671 | ||
040 |
_aAE-FuU _cAE-ShKH |
||
041 | 0 | _aeng | |
043 | _an-us--- | ||
050 | 0 | 0 |
_aHD9981.5 _b.L68 2002 |
100 | 1 | _aLovelock, Christopher H. | |
245 | 1 | 0 |
_aPrinciples of service marketing and management / _cChristopher Lovelock, Lauren Wright. |
250 | _a2nd ed. | ||
260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2002. |
||
300 |
_axix, 436 p. : _bill. (some col.) ; _c26 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aService industries _zUnited States _xMarketing. |
|
650 | 0 |
_aService industries _zUnited States _xManagement. |
|
700 | 1 |
_aWright, Lauren. _91134 |
|
999 |
_c484 _d484 |