000 00792cam a22002294a 4500
008 010402s2002 njua g b 001 0 eng
020 _a0130404675
020 _a9780130404671
040 _aAE-FuU
_cAE-ShKH
041 0 _aeng
043 _an-us---
050 0 0 _aHD9981.5
_b.L68 2002
100 1 _aLovelock, Christopher H.
245 1 0 _aPrinciples of service marketing and management /
_cChristopher Lovelock, Lauren Wright.
250 _a2nd ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2002.
300 _axix, 436 p. :
_bill. (some col.) ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aService industries
_zUnited States
_xMarketing.
650 0 _aService industries
_zUnited States
_xManagement.
700 1 _aWright, Lauren.
_91134
999 _c484
_d484