| 000 | 00586cam a2200181 a 4500 | ||
|---|---|---|---|
| 008 | 041104s2004 xxka g b 001 0 eng d | ||
| 020 | _a0199266271 (pbk.) | ||
| 020 | _a9780199266272 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5415 _b.P2342 2004 |
| 100 | 1 |
_aPalmer, Adrian. _9659 |
|
| 245 | 1 | 0 |
_aIntroduction to marketing : _btheory and practice / _cAdrian Palmer. |
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _cc2004. |
||
| 300 |
_axxiv, 645 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 999 |
_c482 _d482 |
||