| 000 | 00649cam a2200205 a 4500 | ||
|---|---|---|---|
| 008 | 040804s2007 ne a g 001 0 eng d | ||
| 020 | _a9780750683869 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 1 | 4 |
_aHF5415.13 _b.M369183 2007 |
| 100 | 1 |
_aMcDonald, Malcolm. _91127 |
|
| 245 | 1 | 0 |
_aMarketing plans : _bhow to prepare them, how to use them / _cMalcolm McDonald. |
| 250 | _a6th ed. | ||
| 260 |
_aAmsterdam ; _aBoston : _bButterworth-Heinemann, _c2007. |
||
| 300 |
_a675 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 710 | 2 |
_aInstitute of Marketing. _91128 |
|
| 999 |
_c480 _d480 |
||