| 000 | 00715cam a22002174a 4500 | ||
|---|---|---|---|
| 008 | 010706s2001 nyua b 001 0 eng | ||
| 020 | _a033394769X (hardcover) | ||
| 020 | _a9780333947692 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5415.1265 _b.B72 2001 |
| 245 | 0 | 0 |
_aBranding @ the digital age / _cedited by Herbert M. Meyers and Richard Gerstman. |
| 246 | 3 | _aBranding at the digital age | |
| 260 |
_aNew York : _bPalgrave, _c2001. |
||
| 300 |
_axii, p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 |
_aBranding (Marketing) _91124 |
|
| 700 | 1 |
_aMeyers, Herbert M. _91125 |
|
| 700 | 1 |
_aGerstman, Richard. _91126 |
|
| 999 |
_c479 _d479 |
||