| 000 | 00851cam a2200217 a 4500 | ||
|---|---|---|---|
| 008 | 100729s2011 nyua g b 001 0 eng | ||
| 020 | _a9780071743020 (alk. paper) | ||
| 020 | _a0071743022 (alk. paper) | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5415.1265 _b.V367 2011 |
| 100 | 1 |
_aVarnali, Kaan. _91120 |
|
| 245 | 1 | 0 |
_aMobile marketing : _bfundamentals and strategy / _cKaan Varnali, Aysegul Toker, Cengiz Yilmaz. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2011. |
||
| 300 |
_axii, 163 p. : _bill. ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aDefining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing. | |
| 650 | 0 |
_aTelemarketing. _91121 |
|
| 700 | 1 |
_aToker, Aysegul. _91122 |
|
| 700 | 1 |
_aYilmaz, Cengiz. _91123 |
|
| 999 |
_c478 _d478 |
||