000			00722cam a2200181 a 4500
008			110210s2012 cau g b 000 0 eng
020			_a9781412995146 (pbk. : acid-free paper)
040			_aAE-FuU _cAE-ShKH
041	0		_aeng
050	0	0	_aHF5415 _b.S228 2012
245	0	0	_aSage brief guide to marketing ethics.
260			_aLos Angeles : _bSAGE, _cc2012.
300			_aviii, 218 p. ; _c23 cm.
500			_a"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover.
504			_aIncludes bibliographical references.
650		0	_aMarketing _xMoral and ethical aspects.
650		0	_aBusiness ethics.
999			_c477 _d477