000 00656cam a22002054a 4500
008 080124s2008 xxka g b 001 0 eng
020 _a9780199290437
020 _a0199290431
040 _aAE-FuU
_cAE-ShKH
041 0 _aeng
050 0 0 _aHF5415
_b.B26 2008
100 1 _aBaines, Paul,
_d1973-
_91114
245 1 0 _aMarketing /
_cPaul Baines, Chris Fill, and Kelly Page.
260 _aOxford ;
_aNew York :
_bOxford University Press,
_cc2008.
300 _axxv, 859 p. :
_bill. (some col.) ;
_c27 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
700 1 _aFill, Chris.
_91115
700 1 _aPage, Kelly,
_d1974-
_91116
999 _c472
_d472