000 00626cam a22002054a 4500
008 040823s2012 mauad g bi 001 0 eng d
020 _a9780077137014
040 _aAE-FuU
_cAE-ShKH
041 0 _aeng
050 1 4 _aHF5414
_b.F34 2012
100 1 _aFahy, John.
_91112
245 1 0 _aFoundations of marketing /
_cJohn Fahy, David Jobber.
250 _a4th international ed.
260 _aMaidenhead. :
_bMcGraw-Hill,
_cc2012.
300 _a359 p. :
_bill., charts ;
_c28 cm.
504 _aIncludes bibliographical references and index.
650 0 _aBusiness
_xMarketing.
650 0 _aMarketing.
700 1 _aJobber, David.
_91113
999 _c471
_d471