| 000 | 00716cam a22002054a 4500 | ||
|---|---|---|---|
| 008 | 040823s2006 mauad g bi 001 0 eng d | ||
| 020 | _a9780071244381 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 1 | 4 |
_aHF5415 _b.D92 2006 |
| 100 | 1 | _aDwyer, F. Robert | |
| 245 | 1 | 0 |
_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer, John F. Tanner, Jr. |
| 250 | _a3rd international ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2006. |
||
| 300 |
_axxix, 683 p. : _bill., charts ; _c26 cm. |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references (p. 652-660) and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aTanner, John F. | |
| 999 |
_c470 _d470 |
||