000			01554cam a22002414a 4500
008			110119s2011 xxka g b 001 0 eng d
020			_a9780857025432 (hbk.)
020			_a0857025430 (hbk.)
020			_a9780857025449 (pbk.)
020			_a0857025449 (pbk.)
040			_aAE-FuU _cAE-ShKH
041	0		_aeng
050	0	0	_aHF5414 _b.F73 2011
100	1		_aFrench, Jeff. _91107
245	1	0	_aSocial marketing casebook / _cJeff French, Rowena Merritt, and Lucy Reynolds.
260			_aLos Angeles ; _aLondon : _bSAGE, _c2011.
300			_avi, 270 p. : _bill, ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe key principles and concepts of social marketing -- Planning social marketing -- Developing culturally sensitive interventions -- Community-based social marketing -- Segmenting target audiences -- Using theory to develop effective interventions -- Inroads into Africa : enabling local services -- Being honest about the challenges -- Reaching the "hard to reach" -- Using a full intervention mix -- Using service "pull" to complement customer "push" -- Working with local services -- Building strong communications into the marketing mix -- Using enforcement in the methods mix -- Creating access to the right products -- Co-production with the private sector -- "Franchising" social marketing -- Changing behaviour holistically -- The importance of evaluation -- Overview and top tips.
650		0	_aSocial marketing _vCase studies.
700	1		_aReynolds, Lucy. _91108
700	1		_aMerritt, Rowena. _91109
999			_c469 _d469