| 000 | 00687cam a2200205 a 4500 | ||
|---|---|---|---|
| 008 | 010618s2002 maua g b 001 0 eng d | ||
| 020 | _a9780071123327 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 1 | 4 |
_aHF5415 _b.D92 2002 |
| 100 | 1 | _aDwyer, F. Robert. | |
| 245 | 1 | 0 |
_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer, John F. Tanner, Jr. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2002. |
||
| 300 |
_axxix, 705 p. : _bill. (some col.) ; _c27 cm. |
||
| 490 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aTanner, John F. | |
| 999 |
_c466 _d466 |
||