| 000 | 00694cam a22002054a 4500 | ||
|---|---|---|---|
| 008 | 030624s2005 ohua g b 001 0 eng | ||
| 020 | _a9780324225181 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5415 _b.M297453 2005 |
| 245 | 0 | 0 |
_aMarketing principles and best practices / _cK. Douglas Hoffman ... [et al.]. |
| 250 | _a3rd ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2005. |
||
| 300 |
_axlii, 598 p. : _bcol. ill. ; _c29 cm. |
||
| 500 | _aRev. ed. of: Marketing : best practices. 2nd ed. c2003. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aHoffman, K. Douglas. _91100 |
|
| 730 | 0 |
_aMarketing. _91101 |
|
| 999 |
_c464 _d464 |
||