000 00652cam a2200193 a 4500
008 090928s2011 njuab g b 001 0 eng d
020 _a9780137042685
040 _aAE-FuU
_cAE-ShKH
041 0 _aeng
050 1 4 _aHF1416
_b.K443 2011
100 1 _aKeegan, Warren J.
_91085
245 1 0 _aGlobal marketing /
_cWarren J. Keegan, Mark C. Green.
250 _a6th international ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc2011.
300 _axxxiv, 587 p. :
_bill. (some col.), maps (chiefly col.) ;
_c28 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aExport marketing.
700 1 _aGreen, Mark C.
_91087
999 _c451
_d451