000			01347cam a2200289 a 4500
008			100603s2011 nyua g b 001 0 eng
020			_a9780415800938 (hardback : alk. paper)
020			_a0415800935 (hardback : alk. paper)
020			_a9780415800945 (pbk. : alk. paper)
020			_a0415800943 (pbk. : alk. paper)
020			_a9780203878132 (ebook)
020			_a0203878132 (ebook)
040			_aAE-FuU _cAE-ShKH
041	0		_aeng
050	0	0	_aHF1416 _b.F88 2011
245	0	4	_aThe future of global business : _ba reader / _c[edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen.
260			_aNew York : _bRoutledge, _c2011.
300			_axvi, 752 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520			_aIn the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --
650		0	_aExport marketing.
650		0	_aInternational business enterprises.
650		0	_aInternational trade.
700	1		_aCzinkota, Michael R.
700	1		_aRonkainen, Ilkka A.
700	1		_aKotabe, Masaaki. _91078
999			_c447 _d447