000 01206cam a22002177a 4500
008 150625s2015 nyua e b 001 0 eng
020 _a9780199397150 (paperback)
020 _a0199397155 (paperback)
040 _aAE-FuU
_cAE-ShKH
041 0 _aeng
050 0 0 _aHD30.22
_b.S25 2015
100 1 _aSalvatore, Dominick.
_9683
245 1 0 _aManagerial economics :
_bprinciples and worldwide applications /
_cDominick Salvatore.
250 _a8th international ed.
260 _aNew York
_bOxford University Press,
_c2015.
300 _axxxvii, 681 p. :
_bill. ;
_c24 cm.
500 _aMinimal Level Cataloging Plus.
_5DLC
504 _aIncludes bibliographical references and index.
520 _aReflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today's world, this book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.
650 0 _aManagerial economics.
999 _c249
_d249