000 00669cam a22002178i 4500
008 160504s2016 nyu g b 001 0 eng d
020 _a9780415533577 (hbk)
020 _a9781138901810 (pbk)
020 _z9780415533584 (ebk)
040 _aAE-FuU
_cAE-ShKH
041 0 _aeng
050 0 0 _aGT3405
_b.R45 2016
100 1 _aReic, Ivna.
_9641
245 1 0 _aEvents marketing management :
_ba consumer perspective /
_cIvna Reic.
263 _a1608
260 _aNew York, NY :
_bRoutledge,
_c2016.
300 _a292 p. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aSpecial events
_xMarketing.
650 0 _aSpecial events
_xManagement.
999 _c230
_d230