000 02230cam a2200265 a 4500
008 101105s2011 inua 001 0 eng
020 _a9780470902592 (pbk.)
020 _a9781118025482 (ebk.)
020 _a9781118025505 (ebk.)
020 _a9781118025499 (ebk.)
040 _aAE-FuU
_cAE-ShKH
041 0 _aeng
050 0 0 _aZA4230
_b.G73 2011
100 1 _aGrappone, Jennifer.
_9609
245 1 0 _aSearch engine optimization :
_ban hour a day /
_cJennifer Grappone, Gradiva Couzin.
250 _a3rd ed.
260 _aIndianapolis, Ind. :
_bWiley Pub.,
_cc2011.
300 _axxiii, 408 p. :
_bill. ;
_c24 cm.
500 _aIncludes index.
520 _a"The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it's the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web."--
_cProvided by publisher.
650 0 _aInternet searching
_vHandbooks, manuals, etc.
650 0 _aWeb search engines
_vHandbooks, manuals, etc.
650 0 _aComputer network resources
_vHandbooks, manuals, etc.
700 1 _aCouzin, Gradiva.
_9611
999 _c217
_d217