| 000 | 01306cam a2200229 a 4500 | ||
|---|---|---|---|
| 008 | 111012s2012 xxka g b 001 0 eng d | ||
| 020 | _a9781849201865 (hbk.) | ||
| 020 | _a1849201862 (hbk.) | ||
| 020 | _a9781849201872 (pbk.) | ||
| 020 | _a1849201870 (pbk.) | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHD30.28 _b.P525 2012 |
| 100 | 1 |
_aPitt, Martyn. _92474 |
|
| 245 | 1 | 0 |
_aEssentials of strategic management / _cMartyn Pitt & Dimitrios Koufopoulos. |
| 260 |
_aLondon ; _aLos Angeles : _bSAGE, _c2012. |
||
| 300 |
_axviii, 451 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [403]-427) and index. | ||
| 505 | 0 | _aEssence of strategy and strategic management -- Understanding the external environment -- Industry sector environments -- Enterprise stakeholders, identity and purpose -- Enterprise resources and distinctive capabilities -- Strategic decision-making -- Enterprise-level strategy frameworks -- Scale, non-scale and vertical strategies -- Innovation strategies -- Diversification strategies in the multi-activity enterprise -- Acquisition, merger and alliance strategies -- Multinational and global strategies -- Strategy implementation and change management. | |
| 650 | 0 |
_aStrategic planning. _9105 |
|
| 700 | 1 |
_aKoufopoulos, Dimitrios N. _92475 |
|
| 999 |
_c1325 _d1325 |
||