| 000 | 02362cam a2200277 a 4500 | ||
|---|---|---|---|
| 008 | 110211s2011 xxka g 001 0 eng | ||
| 020 | _a9780230218581 (pbk.) | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHD30.28 _b.C356 2011 |
| 100 | 1 |
_aCampbell, David J. _989 |
|
| 245 | 1 | 0 |
_aBusiness strategy : _ban introduction / _cDavid Campbell, David Edgar, George Stonehouse. |
| 250 | _a3rd ed. | ||
| 260 |
_aHoundsmills, Basingstoke, Hampshire ; _aNew York : _bPalgrave Macmillan, _c2011. |
||
| 300 |
_axxvi, 363 p. : _bill. (some col.) ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 520 |
_a"Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject"-- _cProvided by publisher. |
||
| 505 | 8 | _aMachine generated contents note: -- PART 1: AN INTRODUCTION TO THE STRATEGIC PROCESS -- Chapter 1: Strategy and strategic management -- PART 2: INTERNAL ANALYSIS -- Chapter 2: The business organisation: competences and activities -- Chapter 3: Human resources and culture -- Chapter 4: Financial analysis and performance indcators -- Chapter 5: Products and markets -- PART 3: EXTERNAL ANALYSIS -- Chapter 6: Analysis of the macroenvironment -- Chapter 7: Analysis of the competitive environment -- Chapter 8: Competitive advantage: strategies, knowledge and core competences -- PART 4: STRATEGIC IMPLEMENTATION AND MANAGEMENT -- Chapter 9: Evaluation and selection of strategies -- Chapter 10: Strategic implementation -- Chapter 11: Strategic development: direction and mechanisms -- Chapter 12: Quality, operations, performance and benchmarking -- Chapter 13: International and global strategies -- Chapter 14: Social responsibility and business ethics -- Chapter 15: Strategic management: present and future trends -- Glossary of key terms -- Index. | |
| 650 | 0 | _aBusiness planning. | |
| 650 | 0 |
_aStrategic planning. _9105 |
|
| 650 | 4 |
_aBUSINESS & ECONOMICS / Strategic Planning _2bisacsh. |
|
| 650 | 4 |
_aBUSINESS & ECONOMICS / Management _2bisacsh. |
|
| 650 | 4 |
_aBUSINESS & ECONOMICS / Business Ethics _2bisacsh. |
|
| 700 | 1 |
_aEdgar, David, _d1968- |
|
| 700 | 1 |
_aStonehouse, George. _92440 |
|
| 999 |
_c1295 _d1295 |
||