000 00704cam a22002055a 4500
008 130115s2011 xxka g b 001 0 eng d
020 _a9789810679958
040 _aAE-FuU
_cAE-ShKH
041 0 _aeng
050 1 4 _aHD6971
_b.W57 2011
100 1 _aWirtz, Jochen.
_91174
245 1 0 _aEssentials of services marketing /
_cJochen Wirtz, Patricia Chew, Christopher Lovelock.
260 _aLondon :
_bChartered Institute of Personnel and Development,
_c2011.
300 _a368 p. :
_bill. ;
_c28 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aIndustrial relations.
650 0 _aPersonnel Management.
700 1 _aChew, Patricia.
_92373
700 1 _aLovelock, Christopher.
999 _c1251
_d1251