| 000 | 00911cam a22002294a 4500 | ||
|---|---|---|---|
| 008 | 040318s2004 xxka g b 001 0 eng | ||
| 020 | _a0470860820 (cloth : alk. paper) | ||
| 020 | _a9780470860823 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHD69.B7 _bM665 2004 |
| 100 | 1 |
_aMorgan, Adam, _d1969- _92173 |
|
| 245 | 1 | 4 |
_aThe pirate inside : _bbuilding a challenger brand culture within yourself and your organization / _cAdam Morgan. |
| 260 |
_aChichester, West Sussex ; _aHoboken, N.J. : _bJohn Wiley & Sons, _cc2004. |
||
| 300 |
_axii, 336 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [324]-329) and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. _91200 |
|
| 650 | 0 |
_aBrand name products _xPsychological aspects. _91200 |
|
| 650 | 0 |
_aBrand name products _xPlanning. _91200 |
|
| 650 | 0 | _aCreative ability in business. | |
| 650 | 0 |
_aCorporate culture. _996 |
|
| 999 |
_c1160 _d1160 |
||