| 000 | 00773cam a22002294a 4500 | ||
|---|---|---|---|
| 008 | 040608s2004 xxka g b 001 0 eng | ||
| 020 | _a0470862599 (hbk. : alk. paper) | ||
| 020 | _a9780470862599 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHD69.B7 _bM55 2004 |
| 100 | 1 |
_aMiller, Jon, _d1971- |
|
| 245 | 1 | 4 |
_aThe business of brands / _cby Jon Miller & David Muir. |
| 260 |
_aChichester, England ; _aHoboken, N.J. : _bWiley, _cc2004. |
||
| 300 |
_axvi, 270 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products. _91200 |
|
| 650 | 0 |
_aBranding (Marketing) _91124 |
|
| 650 | 0 |
_aBrand name products _xManagement. _91200 |
|
| 650 | 0 |
_aValue added. _92206 |
|
| 700 | 1 |
_aMuir, David, _d1971- _92207 |
|
| 999 |
_c1138 _d1138 |
||