000			01185cam a2200253 a 4500
008			091019s2010 paua g 001 0 eng
020			_a9780749457044
020			_a074945704X
020			_a9780749460051 (e-bk)
020			_a0749460059 (e-bk)
035			_a(OCoLC)ocn457770832
040			_aAE-FuU _cAE-ShKH
041	0		_aeng
050	0	0	_aHF5438.5 _b.M85 2010
100	1		_aMullin, Roddy. _92138
245	1	0	_aSales promotion : _bhow to create, implement & integrate campaigns that really work / _cRoddy Mullin.
250			_a5th ed.
260			_aPhiladelphia : _bKogan Page Limited, _c2010.
300			_axviii, 262 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505	0		_aStarting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
650		0	_aSales promotion.
650		0	_aMarketing.
999			_c1085 _d1085