000 00644cam a22001934a 4500
008 060308s2007 ohua g b 001 0 eng d
020 _a9780324539028
040 _aAE-FuU
_cAE-ShKH
041 0 _aeng
050 1 4 _aHF5415.2
_b.Z54 2007
100 1 _aZikmund, William G.
_92118
245 1 0 _aExploring marketing research /
_cWilliam G. Zikmund, Barry J. Babin.
250 _a9th international ed.
260 _aMason, OH ;
_bThomson/South-Western,
_cc2007.
300 _axxi, 698 p. :
_bchiefly col. ill. ;
_c29 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
700 1 _aBabin, Barry J.
_92119
999 _c1074
_d1074