| 000 | 01148cam a22002534a 4500 | ||
|---|---|---|---|
| 008 | 100624s2011 cau g bf 001 0 eng | ||
| 020 | _a9781412980180 (alk. paper) | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 0 | 0 |
_aHF5415.3 _b.B323 2011 |
| 245 | 0 | 0 |
_aHandbook of marketing scales : _bmulti-item measures for marketing and consumer behavior research / _ceditors, William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. |
| 246 | 3 | 0 | _aMarketing scales |
| 250 | _a3rd ed. | ||
| 260 |
_aLos Angeles : _bSAGE, _cc2011. |
||
| 300 |
_axiv, 603 p. ; _c29 cm. |
||
| 500 | _aRev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999. | ||
| 500 | _aPublished in cooperation with the Association for Consumer Research. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aConsumer behavior _xResearch. _91161 |
|
| 700 | 1 |
_aNetemeyer, Richard G., _d1956- _92113 |
|
| 700 | 1 |
_aHaws, Kelly L. _92114 |
|
| 700 | 1 |
_aBearden, William O., _d1945- _tHandbook of marketing scales. _92115 |
|
| 999 |
_c1072 _d1072 |
||