000 00752cam a22002054a 4500
008 110725s2012 caua g b 001 0 eng
020 _a9781412991315 (pbk. : alk. paper)
020 _a1412991315 (pbk. : alk. paper)
040 _aAE-FuU
_cAE-ShKH
041 0 _aeng
050 0 0 _aHF5415.2
_b.L383 2012
245 0 0 _aLeading edge marketing research :
_b21st-century tools and practices /
_ceditors, Robert Kaden, Gerald Linda, Melvin Prince.
260 _aThousand Oaks, Calif. :
_bSAGE Publications,
_cc2012.
300 _axix, 483 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
700 1 _aKaden, Robert J.
_92104
700 1 _aLinda, Gerald.
700 1 _aPrince, Melvin.
_92105
999 _c1068
_d1068