000 01097cam a2200265 a 4500
008 110321s2011 xxka g b 001 0 eng
020 _a9781849800136
020 _a1849800138
040 _aAE-FuU
_cAE-ShKH
041 0 _aeng
043 _aa------
_af------
050 0 0 _aHF5415.12.I74
_bH36 2011
245 0 0 _aHandbook of Islamic marketing /
_cedited by Özlem Sandıkcı, Gillian Rice.
260 _aCheltenham, UK ;
_aNorthampton, MA :
_bEdward Elgar,
_cc2011.
300 _axxi, 513 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
505 1 _aMorality and the marketplace -- Muslim consumptionscapes -- Marketing practices -- Globalization, politics, and resistance -- The future.
650 0 _aMarketing
_zIslamic countries.
650 0 _aMarketing
_xReligious aspects
_xIslam.
650 0 _aConsumption (Economics)
_xReligious aspects
_xIslam.
_92078
650 0 _aBrand name products
_xReligious aspects
_xIslam.
_91200
651 0 _aIslamic countries
_xCommerce.
_92079
700 1 _aSandıkcı, Özlem.
_92080
700 1 _aRice, Gillian,
_cPh. D.
_92081
999 _c1053
_d1053