| 000 | 00717cam a2200205 a 4500 | ||
|---|---|---|---|
| 008 | 080725s2009 mauab g b 001 0 eng d | ||
| 020 | _a9780071280761 | ||
| 040 |
_aAE-FuU _cAE-ShKH |
||
| 041 | 0 | _aeng | |
| 050 | 1 | 4 |
_aHF5415.13 _b.P387 2009 |
| 100 | 1 | _aPeter, J. Paul. | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a9th international ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_axvii, 782 p. : _bill. (some col.), col. map ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 |
_aDonnelly, James H. _91142 |
|
| 999 |
_c1052 _d1052 |
||